Ashland, Oregon

Gateway to Rogue Wine Region, Crater Lake National Park, Wild Rivers Coast and Epic Oregon Backcountry

Oregon Shakespeare Festival

The Oregon Shakespeare Festival opens in mid-February and runs continuously for nearly 9 months. OSF mounts both classic and contemporary plays in repertory, all of them world-class productions. PBS dubbed OSF "a major force in American theater". Other wonderful things to do and see in the Spring include...


Photo by Al Case, Ashland Daily Photo 

Ashland Independent Film Festival

More than 70 filmmakers and their films from all over the world decend on Ashland in early April for an intense 5-day festival. All films are viewed in Ashland's historic Varsity theater or Armory. After each showing, the filmmakers share with the audience their creative process. Network B&Bs support the event by providing housing for many of the filmmakers.


Photo by Al Case, Ashland Daily Photo 

Ashland Galleries

Taste of Ashland
Each April, the Ashland Gallery Association sponsors a festival of wine, food and art. Ticket holders wander through the galleries tasting food from the local restaurants and sipping wine from local vineyards.

Art Walk
On the first Friday of each month from 5:00pm to 8:00pm association’s gallery members host a series of “open houses", offering visitors a chance to view art, listen to music, and nibble on tasty treats.

Adventure & Nature

The Mt. Ashland Ski Area offers challenging and uncrowded slopes to Nordic and alpine skiers and snowboarders. Lots of sunny days and fresh snow are practically guaranteed for Ashland's winter visitors. For those more inclined to the open range, Mt. Ashland, a short drive south on I5, and Sno-parks in the mountains to the east of Ashland, are the perfect place for sledding and snowshoeing. Crater Lake National Park is also a scenic snowshoe destination.

Wildflowers (many of which are endemic and very rare) begin to bloom in the lower altitudes in February and March. The Native Plant Society leads walks throughout the Rogue Valley on Saturday mornings.

Birding is a popular Ashland pastime. The Klamath Bird Observatory is well-known for its work tracking migration patterns. In nearby Klamath, thousands of migrating Bald Eagles meet up for a winter break, creating the largest congregation of this species in the continental US.


Oregon Shakespeare Festival

"The Feast of Will", celebrates summer and the opening of the OSF's outdoor Elizabethan theater plays and the pre-performance Green Show on "the  Bricks" in front of the Bowmer Theater. As the weather warms, there are more outdoor performances and recreation activities to enjoy including...


Photo by Al Case, Ashland Daily Photo 

Britt Music & Arts Festival

This epic outdoor music festival takes place from June through early September in nearby Jacksonville. The Britt's diverse and eclectic lineup is loaded with nationally known artists covering all musical genres from classical, folk, and rock, to bluegrass, ethnic, and pop. Performances take place in the Britt's open-air amphitheater known for its great acoustics and beautiful night skies. Bring your own picnic and enjoy a concert under the stars!


Alpine wildflowers blossom into an abundant display of color in the higher elevations on Mt Ashland, the Cascade-Siskiyou National Monument, Pilot Rock, Grizzly Peak Trail, and Lithia Park.

4th of July Celebration

Ashland's Old Fashioned 4th of July celebration has been a valued tradition for over 90 years. The day begins with a run and parade through downtown on Main St., followed by a fair in Lithia Park with food, games and crafts booths, street performers and music. After sunset, the festive day ends with a grand fireworks display.

Sporting Activities

Mild to wild... guests can experience rafting on nearby rivers from Class 1 to 4, kayaking nearby mountain lakes, jet-boat excursions on the Rogue River and guided river or lake fishing trips.  Customer pick up at the B & Bs can be arranged.  Golf devotees can enjoy a round at three nearby scenic, and sometimes challenging, courses.  Public tennis courts are available at several city park locations including Lithia Park, plus a private club offers day passes for  our guests.  Pickleball courts can be found at Lithia Park and the Ashland YMCA.  Biking – many roads and trails offering easy to challenging routes.  Travel Ashland publishes an extensive map of the extensive biking and hiking trail system.  The maps are available from you host or downtown at the Chamber office.


Wine Tasting

Southern Oregon has many  small wineries with tasting rooms and patios that overlook the scenic Rogue Valley. This region is known for Pinot Noir, Merlot, Cabernet, Tempranillo, Pinot Gris, Rose, and Chardonnay. Many wineries offer picnicking and music performances. Several local companies offer guided tours to the four distinct southern Oregon AVA's.


Halloween and Children's Parade

Ashland loves a parade, and on Halloween local children, adults and pets alike assemble at the library and parade through downtown trick-or-treating at businesses along the way.

Lithia Park

Brisk walks in Lithia Park showcases the change in leaves.  The park features interpretive signs for flora of interest as stroll threw the park.

Wine Tasting

Southern Oregon has many small wineries with tasting rooms and outdoor patios.  This region is known for Pinot Noir, Merlot, Cabernet, Tempranillo, Rose, Pinot Gris and Chardonnay. Many wineries offer picnicking and music performances.

Smooth Jazz & Blues Entertainment

After warm summer days, Fall is for enjoying jazz & blues at beautiful Eden Vale Farm and Roxy Ann Winery.  Both wineries are located in Medford.

Outdoor Activities

Continued mild temperatures entice golfers to extend their playing season and fly fisherman to take to the Rogue River. Hikers can still take to the mountain trails to admire autumn foliage and late blooming flowers.


Mt. Ashland Ski Area

Although there is seldom snow in the town of Ashland, the hills and mountains around the Valley floor become a winter playground. Open since 1964, Mt. Ashland Ski Area offers challenging and uncrowded slopes for skiers and snowboarders. One-day Sno-Park permits may be purchased at the ski area. Check out Mt. 'A' s webcams before heading to the slopes.


For those who love sledding, Nordic skiing and snowshoeing, the Sno-parks of Mt. Ashland, and Howard Prairie Lake are ideal. Trail maps can be found at Ashland Ranger Station, the outdoor store on the plaza and the Chamber of Commerce. Remember to purchase a Sno-Park permit before heading out.

Holiday Shopping and Festival of Lights

Downtown Ashland’s many galleries and stores make the town a great destination for a fun and easy-going holiday shopping excursion, with unique gifts to be found at every turn. The holiday season is ushered in with yet another celebration, the Festival of Lights, which starts Thanksgiving weekend with Santa’s Parade and the lighting of trees and downtown building facades; from then until after New Year’s, downtown Ashland is transformed by pixie lights.

Ice Skating

From the first snap of cooler weather until the first signs of spring, you can enjoy ice-skating in Lithia Park. Skate rentals are available rink side.


For many of our visitors the “Ashland Experience" is three-fold:

Come for first rate theater, stay at a lovely B&B and dine at fabulous restaurants. Can it get any better than that? It might be hard to believe, but in a word: YES!

Theatres, art galleries, parks, shops, museums, day spas and historic neighborhoods -- all nestled downtown at the base of the Siskiyou Mountains -- are the charms of Ashland. If you're willing to jump in your car for some short day trips, you can expand your experiences by visiting such area attractions as Crater Lake, Jacksonville, and the Britt Music Festival, plus the Rogue Valley's many wineries, antique shops, and Harry & David.

Discover what wine lovers from around the world are learning -- Southern Oregon is wine country!  For more information on local wineries and where to sip the many varietals found in southern Oregon, visit Rogue Valley Wine Country.

Ashland is a performing arts town! There are at least five "Off Bardway" theaters, as the locals fondly refer to the wonderfully innovative and avant-gard theater companies in the Rogue Valley;  many of these theatres run during the winter months or have shows on Monday nights.

And what about those folks who love the outdoors and want more adventure? The Rogue Valley is a veritable wonderland of great terrains and natural resources for rafting, kayaking, fishing, skiing, hiking, snowshoeing, snowboarding, biking, and walking.

No matter how hard you try, it's almost impossible to describe Southern Oregon's breathtaking beauty. Visitors exploring the Siskiyou and Cascade mountain ranges will discover the rarity of flora and fauna for which they're famous. And lovers of birds, butterflies, and wildflowers will come to understand why the World Wildlife Foundation calls this area the "Galapagos of North America."

Photo Sean Bagshaw, Outdoor Exposure

Your Ashland experience awaits..

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