Wine now steals the show in Ashland

Wine Enthusiast

Loft Brasserie & Bar, Ashland, Oregon
Loft Brasserie & Bar

Once known for its Shakespeare festival, wine now steals the show in Ashland.

The story of Oregon wine no longer begins and ends with the Willamette Valley Pinot Noir, as many of the state's most exciting new offerings hail from Southern Oregon. The region's six American Viticultural Areas (AVAs) begin at the California border and extend north nearly to Eugene, with many of the 120 wineries clustered around the town of Ashland, famous for its annual Oregon Shakespeare Festival. Crater Lake, the Oregon Caves, Rogue River rafting and miles of pristine seashore are among southwest Oregon's plentiful year-round attractions, rounding out a visit for any wine lover.

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