Ashland, Ore.: Pathways to Participation


By K.C. Compton

Each year, Mother Earth News selects a handful of sustainable communities to highlight in their annual Great Places feature.

One of the things 28-year resident Katie Gomez appreciates most about Ashland is the number of volunteer opportunities available, and the variety of people who participate in all aspects of the community. From the Jackson County Master Recycler Program, to bird-watching and nature classes at North Mountain Park, to volunteers who take tickets and usher for theatrical events, Ashland abounds in pathways to participation. ScienceWorks Museum, for example, offers hands-on activities, family science night, camps and even a telescope-lending program. “I volunteer with three organizations,” says Gomez. “I believe most folks here volunteer for at least one.”

Mention this town in southern Oregon and the response is likely to be an enthusiastic, “The Oregon Shakespeare Festival!” This internationally renowned theater has become an economic engine for the town, along with organizations such as the Oregon Cabaret Theatre and Ashland Independent Film Festival.

But, though the arts are a large part of this town, they are by no means the city’s only attribute. Ashland owes its comfortable, old-timey vibe to community insistence that its 19th-century buildings be preserved. The city now has 48 structures and two historic districts on the National Register of Historic Places. Southern Oregon University is the town’s largest employer, and businesses related to outdoor recreation, health services and tourism contribute significantly to the economy.

The city supports several energy-conservation programs, including net metering and financial incentives for residents who install solar systems. The region has experienced serious drought in recent years, but farming and gardening continue to thrive. Ashland recently launched its Lawn Replacement Program to encourage people to replace their lawns with less thirsty features.

“We have an amazing assortment of organic family farms here in the Rogue Valley that provide the region with a fantastic variety of food,” says Claire Anderson, managing editor for Home Power magazine, headquartered in Ashland. In May, voters in Jackson County (which includes Ashland) approved a ballot initiative to ban the cultivation of genetically modified crops within the county’s borders. “That was a huge victory for organic farmers here and for others who want to protect our food supply,” Anderson says.

> Read the original report on Mother Earth News.